CASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING

TOPBAŞ, AHMET; Oktay, Kutay

doi:10.55956/FTEG9814

CASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING

Yazarlar (2)

Öğr. Gör. Ahmet TOPBAŞ Karabük Üniversitesi, Türkiye

Kutay Oktay Kastamonu Üniversitesi, Türkiye

Makale Türü	Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale)
Dergi Adı	Bulletin of Dulaty University
Dergi ISSN	2788-4724
Dergi Tarandığı Indeksler	KAZBC
Makale Dili	Türkçe	Basım Tarihi	03-2024
Cilt / Sayı / Sayfa	1 / 0 / 192–199	DOI	10.55956/FTEG9814
Makale Linki	https://doi.org/10.55956/fteg9814
UAK Araştırma Alanları	Turizm İşletmeciliği

Özet

In a time when social media has taken the front stage, the travel and tourism industry has changed dramatically. The development of social media influencers as important players in destination marketing has been a major driving force behind this change. This essay aims to explore the significant impact these digital trendsetters have on destination marketing. It explores the strategies and achievementsof influencer marketing efforts, demonstrating how these digital pioneers are changing the travel landscape and impacting the choices made by travelers. To investigate the impact of influencer marketing and provide a summary of studies in these areas, a review of the literature was conducted as part of this study.

Anahtar Kelimeler

BM Sürdürülebilir Kalkınma Amaçları

Atıf Sayıları

CASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING

CASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING

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