The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model
Yazarlar (5)
Doç. Dr. Ayşegül ACAR Karabük Üniversitesi, Türkiye
Arş. Gör. Naci Büyükdağ Akdeniz Üniversitesi, Türkiye
Doç. Dr. Burak TÜRTEN Karabük Üniversitesi, Türkiye
Doç. Dr. Ersin Diker Gümüşhane Üniversitesi, Türkiye
Prof. Dr. Gülsüm Çalışır Gümüşhane Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
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| Dergi Adı | Humanities and Social Sciences Communications (Q1) | ||
| Dergi ISSN | 2662-9992 Dergi Bilgileri (2024) | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | Türkçe | Basım Tarihi | 08-2024 |
| Cilt / Sayı / Sayfa | 11 / 1 / 1–13 | DOI | 10.1057/s41599-024-03618-w |
| Makale Linki | https://www.nature.com/articles/s41599-024-03618-w | ||
| UAK Araştırma Alanları |
İletişim Araştırmaları
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| Özet |
| This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals’ perceptions of brand identity, brand-lifestyle congruence, brand satisfaction, and purchase intention through a multi-group structural equation model. A total of 610 valid and useable responses, collected from a social media channel, were analyzed. Grounded in social identity theory and self-congruity theory, a set of hypotheses was examined within a research model. The findings show that brand identity significantly affects brand lifestyle congruence, brand satisfaction, and repurchase intentions. In addition, brand-lifestyle congruence significantly affects brand satisfaction and repurchase intentions, with brand satisfaction also significantly affecting purchase intentions … |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 25 |
| Scopus | 29 |
| Google Scholar | 100 |