| Makale Türü | Özgün Makale (Diğer hakemli ulusal dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Technology | ||
| Dergi Tarandığı Indeksler | Ebscohost | ||
| Makale Dili | Türkçe | Basım Tarihi | 01-2010 |
| Cilt / Sayı / Sayfa | 13 / 4 / 219–228 | DOI | – |
| UAK Araştırma Alanları |
Ahşap Esaslı Kompozitler
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| Özet |
| This study has been conducted on the furniture quality indicator figure preferences, which are the variables in making furniture purchasing decisions, of the consumers with different demographic characteristics and income levels. A questionnaire, in which alternative visual figures have been included, has been prepared to determine the demographic characteristics and income levels of the consumers in order to provide data for the study. The questionnaire has been completed with face-to-face interviews with 644 persons living in Ankara, Turkey. The demographic characteristics and income levels of these individuals have been presented in the tables. The figure preferences on the wooden veneer surfaces depending on these characteristics have been determined and statistically analyzed.The surface figure type on the wooden veneers was found to be important in furniture purchasing decisions. In general, when the most preferred figure type is taken into consideration, the consumer characteristics, other than educational level, were not found to be influential on the figure preferences. In this situation, the nested U's and V's figure is the figure preferred the most by all of the consumers. If market segmentation is made according to educational level, then the elementary school and university graduates preferred the nested U’s and V’s figure and the high school graduates preferred the knotty figure. When the second most and third most preferences are considered, then the fiddleback and the knotty figures are the other two figures, which are preferred the most. |
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