The Relation Between The Landscape Design and Brand Image in Purchase Preferences of Tourists: The Case of Safranbolu and Nevşehir, in Turkey
Yazarlar (2)
Prof. Dr. Yasin DÖNMEZ Karabük Üniversitesi, Türkiye
Prof. Dr. Fatih TÜRKMEN Karabük Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
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| Dergi Adı | Applied Ecology and Environmental Research (Q4) | ||
| Dergi ISSN | 1589-1623 Dergi Bilgileri (2018) | ||
| Dergi Tarandığı Indeksler | SCI-Expanded | ||
| Makale Dili | İngilizce | Basım Tarihi | 01-2018 |
| Kabul Tarihi | – | Yayınlanma Tarihi | 01-01-2018 |
| Cilt / Sayı / Sayfa | 16 / 1 / 629–643 | DOI | 10.15666/aeer/1601_629643 |
| Makale Linki | http://www.aloki.hu/pdf/1601_629643.pdf | ||
| UAK Araştırma Alanları |
Peyzaj Tasarımı
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| Özet |
| With the developments in the tourism sector, the preferences and demands of tourists are handled with more care. Parallel to this, the tourism businesses that host tourists are in constant search for innovation. The aim of this study is to investigate the relation between the landscape design works and the brand image in the purchase preferences of the tourists in accommodation businesses; and to reveal the relation between these two factors by obtaining the demographical information of the tourists visiting Safranbolu and Nevscedilla˜ehir destinations. The Questionnaire Technique was made use of in this study. The percentage and frequency distributions are given. The Pearson Correlation Analysis was used in order to determine the relation between the landscape design works and the brand image in the preferences of tourists in accommodation businesses. As a result, it was determined that as the role of … |
| Anahtar Kelimeler |
| Accommodation businesses | Brand | Image | Landscape | Purchase |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Scopus | 14 |
| Google Scholar | 3 |
| Google Scholar | 31 |